Our newsletter is called Product for Engineers. It's owned by Andy.
Sent and managed via Substack, we put together an issue planning content for each installment of the newsletter. One person writes it and Andy edits and publishes it.
The newsletter is long-form, original copy, often based on blog posts we already wrote. It focuses on product and business lessons and information for engineers.
We are currently testing new advertising channels to drive subscriptions for this newsletter.
Next article
As we believe in product-led growth , paid ads are not at the heart of our marketing strategy in the long term. Instead, we see them as an important way to kick start and then amplify the work we are doing in other areas of marketing and product. We work with an agency, Hey Digital to manage paid ads. Specifically, they help us with: Paid ad tactics and monthly media plan Creating paid ad assets for each channel Manage paid channels on our behalf We communicate with them via a shared…